3-Day Live Challenge · MENA Wellness Professionals
You're a talented wellness instructor — and you're still not living from your work.
It's not a passion problem. It's not a talent problem. It's one thing only — pricing.
3-Day LIVE Event For Wellness Providers
Learn how to master pricing and earn an extra
$800 - $6,000 EVERY SINGLE MONTH!
4th - 6th of FEBRUARY | 3PM - 10PM Egypt Time
Limited Spots
— price increases as spots fill
Watch How Wellness Alone Made Me Earn More Than My Previous Job At A Fortune 500 Company
And Got Even More Clients!
SOUNDS FAMILIAR? —
You Work Hard.
The Numbers Don't Match.
- You're afraid to raise your price because clients will leave — so you keep undercharging and over delivering.
- You've invested thousands in certifications and courses — and you still haven't made that money back.
- Your clients are transforming — but the income at the end of the month doesn't reflect the value you deliver.
- "People can't afford it" — but deep down you know that's not the whole truth.
If you nodded at any of these — you're in exactly the right place. ✓
THE JOURNEY —
What Happens
Each Day
DAY 1
The Inner Transformation
The reason you can't price correctly isn't talent. It's 10 specific psychological blocks that have been running your business without your permission.
- Discover the 10 real reasons you underprice.
- Deep breakout room reflections.
- Light breathwork + NSDR.
- Walk away knowing exactly where your block is.
DAY 2
The Formula
Three proven pricing methods — Thriving Income, Strategic Price Index, and Cost Plus — combined into one powerful formula. By end of day you'll have a complete pricing sheet.
- The 3 pricing methods: Thriving Income / SPI / Cost +
- The magical price point formula.
- Diagnose your price situation and take the right action.
- Build your complete pricing sheet live.
DAY 3
The Application
Here we address real life situations — Those that theory alone don't address...
- How to increase your price without losing clients.
- Objection handling.
- Retreat pricing: $10K minimum net profit.
- Corporate / B2B pricing framework.
WHAT YOU WALK AWAY WITH —
After 3 Days,
You'll Have:
- The right price — based on three proven pricing methods combined into one formula.
- A complete pricing sheet ready to use immediately after the challenge.
- The exact language to say your price confidently — without apologizing.
- A full pricing ecosystem: entry, core, and premium offers.
- How to price retreats for a minimum $10,000 net profit.
- How to price and approach corporate clients — and how to get them.
- The mindset shift that separates struggling instructors from thriving ones.
- A community of MENA wellness professionals willing to make a true change.
Installments ONLY available in Egyptian pounds.
WhatsApp us here →
YOUR INSTRUCTOR —
The Arab Wellness Instructor Who succeeded in Building His Family's Life
From wellness alone.
Mohamed El Dakkak
Evidence-Based Wellness Instructor · MBA · Fortune 500
2,500+
CLIENTS
9
Years Corporate
1st
MBA CLASS
20+
CELEBRITIES
I left a Fortune 500 company — MBA, top of my class, Net Revenue Management. to become a breathwork instructor.
Breathwork alone reached 80% of my corporate salary — while I was still employed part-time. So I left. And built my entire life and family from wellness income alone.
Not luck. Not followers. Not timing. The secret? Pricing strategy.
Clients include: Amazon, Adidas, L'Oréal, Unilever, Majid Al Futtaim, Spotify — and 20 of the region's biggest celebrities.
Trusted By
They Experienced it —
Feedback On Dakkak's Work
From Celebrities
Ahmed Dawood
Actor
Enjy Kiwan
Actress
Heidy Karam
Actress
Choose Your Experience —
Tier 01
Attendee
$297
- Live access to all 3 days.
- Daily Zoom sessions (3PM–10PM).
- Challenge WhatsApp community.
- All live exercises and breakouts.
Tier 02
Practitioner
$397
- Live access to all 3 days.
- Daily Zoom sessions (3PM–10PM).
- Challenge WhatsApp community.
- All live exercises and breakouts.
- Lifetime access to all recordings
- Complete PDF workbook.
- All frameworks + matrices.
- Ready-to-use pricing sheet template.
Tier 03
Transformer
$697
- Live access to all 3 days.
- Daily Zoom sessions (3PM–10PM).
- Challenge WhatsApp community.
- All live exercises and breakouts.
- Lifetime access to all recordings
- Complete PDF workbook.
- All frameworks + matrices.
- Ready-to-use pricing sheet template.
- 60-min private 1:1 with Mohamed.
- Custom pricing strategy for YOUR business.
- Session recorded for lifetime reference.
- Priority WhatsApp support.
Installments ONLY available in Egyptian pounds.
WhatsApp us here →
100% Satisfaction Guarantee
If you attend all 3 days and still feel you didn’t get the value you expected, I’ll refund your money. No questions asked. No forms to fill. No awkward conversations. Just a full refund.
I can make this promise because I know the value packed into these 3 days. And once you experience it yourself, you’ll know it too.
QUESTIONS? —
Frequently Asked Questions
I'm not a breathwork coach, is this challenge for all wellness instructors?
Yes — yoga instructors, fitness trainers, breathwork coaches, sound healers, somatic practitioners, life coaches. The pricing principles apply to every wellness modality.
If I can't attend the first day, is there a recording?
The Practitioner and Transformer tiers include lifetime recordings of all 3 days. The Attendee tier is live-only. You can upgrade after registration if needed.
What language is the challenge delivered in?
The challenge is delivered bilingually — Arabic and English. Mohamed naturally flows between both, same style as his content. All written materials are in English.
Is there a money-back guarantee?
Yes. Attend all 3 days and don't feel the value — full refund, no questions asked.
I'm not based in Egypt, is this relevant to my market?
The challenge was designed specifically for wellness professionals across the MENA region — Egypt, Saudi Arabia, UAE, Jordan, Morocco, Tunisia and beyond. Market-specific pricing strategies are covered for each context.
Are installment option available?
Yes — WhatsApp us for EGP payment and installment options. Link at the bottom of this page.